LEGO Releases Their First Toy That’s Not For Kids! (15 pics + 2 gifs + 1 video)
The new LEGO FORMA is more of a “creative project” than their child set counterparts, said Kari Vinther, Senior Marketing Manager and Head of Creative Play Lab Pilots. The display set is a 294 piece model Koi fish
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It includes a gear system to generate a life-like swimming motion along with unique customizable skins that include Shark Skin, Splash Skin, Koi Skin, and even a decorate your own with Ink Koi Skin.
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“The young adults we speak to tell us they still feel the urge to be creative and enjoy the physical experience of making stuff – but life seems to get in the way,” said Vinther. Both companies hope the product facilitates a way for adults to disconnect from their screens. And tap into their creative side through a fun challenge.
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The model is small enough to be a cute addition to any room around the house. “We want to help them [adults] rediscover the joy of building that children possess and unleash their imaginations for a couple of hours”.
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The first round of the fun new display was only released as a limited, short-run batch on the IndieGoGo website and is unsurprisingly already sold out.
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According to an official statement by LEGO: “A series of pilots are being planned to run in various locations and formats over the coming year to float new ideas, crowdsource others, and receive real-time feedback from consumers to evaluate whether concepts should be developed and scaled.”
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See how it works in the video below!
Credits: go.skimresources.com
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Tags: lego, toy, LEGO FORMA, fish
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